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Job title: Marketing Manager,Outreach and Development

Line managers: Senior Manager Marketing and Author Services, Greater China

Department: Open Research Group

Location: Shanghai or Beijing

Purposeof the role:

The Marketing Manager is responsible for the planning and implementation of author outreach and engagement program. Thisrole is also responsible for supporting new OR initiatives in Greater China including open books and data, contributing on building thought leadership inopen research. 

Responsiblefor:

Key tasks:

Work with Senior Marketing Manager, Greater China and the  Global Head of Marketing, Outreach & Development to develop and implement the overall author outreach plan for ORG Greater China

Organize major author outreach activities including roadshows,round tables and workshops in universities, research institutes and hospitals in Greater China;

Explore and manage effective marketing channels to maximize outreachfor ORG titles and the brands

Attend academic conferences to promote ORG products/brand

Coordinate with global/local colleagues across departments to ensurethe implementation of all relevant activities

Work closely with publishing and editorial team  to support advocacy and editorial outreach

Develop marketing plan and provide marketing support for OA booksand Open Data in Greater China, working with the global Outreach & Development team and key business stakeholders

Work together and assist Greater China OR Chief Advocate to deliver Open Research story and contribute on thought leadership activities in Greater China

Work with institutional engagement team to provide marketing support for partner institutions in Greater China

Achieve specific KPIs as agreed with line manager

 

Key relationships:

Internal: Relevant publishing, editorial and marketing teams, globalmarketing teams, institutional engagement team, Greater China OR Chief Advocate

External: authors, editorial board members, key opinion leaders,institutions

Qualifications:

A science graduate

Knowledge of managed products and associated communities; awareness of industry trends and developments that target authors, readers and institutions

Understanding of the open access landscape

Skills/knowledge:

Strong communication skills in Mandarin and English

Strong organizational skills, details oriented and capable of handling multiple priorities

Excellent presentation skills

Proficiency in spreadsheet software (e.g. MS Excel)

Creative sense

Numerical aptitude

Works effectively to meet deadlines

Ability to work as part of a team

Excellent time and organizational management skills•           

Experience:

Experience of academic and author

Experience in editorial in STM publishing environment

Experience in marketing or OA marketing in STM industry in Greater China

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