We are a global publisher dedicated to providing the best possible service to the whole research community. We help authors to share their discoveries; enable researchers to find, access and understand the work of others and support librarians and institutions with innovations in technology and data.

We use our position and our influence to champion the issues that matter to the research community – standing up for science; taking a leading role in open research and being powerful advocates for the highest quality and ethical standards in research.

We are seeking exceptional candidate to join Springer Nature in a variety of marketing roles.

 Marketing Manager, Partner Journals and Operations

Job title: Marketing Manager, Partner Journals and Operations

Line manager:  Senior Manager Marketing and Author Services, Greater China,

Department:  Open Research Group

Location: Shanghai or Beijing

Purpose of the role:            

The Marketing Manager, Partner Journals and Operations, is responsible for the planning and reporting and of marketing for NPJ and ORG partner journal portfolios based in Greater China. Supporting a growing list, this role requires strong planning and organizational skills, the ability to deliver marketing campaigns to time and budget, and the ability to analyze results and report on effectiveness of campaigns, as well as the ability to work with senior external stakeholders. This role has full responsibility for local language marketing campaigns, whilst supporting global campaigns from regional perspective and working with the global team to ensure global marketing of these titles. This role is also responsible for Greater China ORG events and conference program.

Responsible for:

Key tasks:

Work together with Sr. Marketing Manager, Greater China and Senior Marketing Manager, NPJs and partner journals to develop marketing strategy and plan to support the growing partner journals portfolio.

Manage, track and maximize the cost-effectiveness of marketing budgets, and contribute to the forecast process as required.

Work closely with the China partner journals publishing colleagues; enter into discussions with partners and societies to develop marketing strategies plans that meet the requirements of their titles, within the framework of the marketing budgets for each title and the global NPJ and partnership strategy.

Understand the needs of the market and collaborate with global, regional and local marketing colleagues to develop and execute marketing plans.

Plan a range of marketing communications tactics to:

Maximize Open Access uptake for China based partnership journals throughout the world, working with the global team to implement

Deliver Greater China marketing plans, including local language, in Greater China for all NPJ and partnership journals

Develop and maintain relationships with NPJ associations/other society partners

Assist in the development of journal launch/acquisition documents, in particular related to developing marketing plans for inclusion in the bid process.

Support partners in attending local language academic conferences within the framework of marketing budgets available.

Drive online usage and readership

Encourage registration for electronic products and services

Generate submissions

Support the editorial and publishing teams through appropriate promotions and leads generation

Analyse and report on ROI of activities, including providing reports to partners and publishing colleagues

Work with the Global marketing department to ensure that all branding used in marketing materials is consistent with Springer Nature global branding rules.

Work closely with colleagues in ORG in the UK and US to ensure that marketing activities for the China partnership publishing program are carried out using the online environment of nature.com and the full global marketing mix.

Manage vendor relationships and work closely with marketing services and the Global Head of Marketing, Digital and Operations, ORG to ensure that the Greater China marketing team is supported in to printing, translation, design, and other activities related to marketing

Responsible for the Greater China ORG events and conferences programme and ensure that the needs from Greater China ORG are correctly fed into the global plan

Work together with local journal and product marketing teams, and the global team to devise a combined ORG Greater China events and conference plan  

Key local liaison and stakeholder for marketing services 

Deliver regular reporting to both internal stakeholders and partners Achieve specific KPIs as agreed with line manager

Key relationships:

Internal: Relevant local publishing and marketing teams; global marketing teams

External: authors, editors, societies/partners, and other vendors as required

Qualifications:

University Degree, preferably in Science or Business/Marketing, or similar professional qualification 

Awareness of global marketing trends and techniques and a commitment to developing marketing best practice

Knowledge of managed products and associated communities; awareness of industry trends and developments that target authors, readers and institutions

Understanding of the open access landscape would be an advantage

Skills/knowledge:

Strong communication skills in Mandarin and English

Strong skills in producing marketing copy in English and simplified Chinese. (traditional Chinese skills preferred but not essential)

Good oral and written presentation skills

Digital marketing planning and implementation

Proficiency in spreadsheet software (e.g. MS Excel)

Creative sense, copywriting

Numerical aptitude 

Works effectively to meet deadlines

Ability to work as part of a team

Excellent time and organizational management skills

Social media marketing expertise and awareness

Familiar with Web trends and Google Analytics

Experience:

Experience of academic, author and OA marketing

Experience of developing marketing plans and activities, both offline and digital

Analytics and reporting and demonstrating ROI of marketing activity

 

Marketing Manager, Outreach and Development

Job title: Marketing Manager, Outreach and Development

Line managers: Senior Manager Marketing and Author Services, Greater China

Department: Open Research Group

Location: Shanghai or Beijing

Purpose of the role:

The Marketing Manager is responsible for the planning and implementation of author outreach and engagement program. This role is also responsible for supporting new OR initiatives in Greater China including open books and data, contributing on building thought leadership in open research.

Responsible for:

Key tasks:

Work with Senior Marketing Manager, Greater China and the Global Head of Marketing, Outreach & Development to develop and implement the overall author outreach plan for ORG Greater China

Organize major author outreach activities including roadshows, round tables and workshops in universities, research institutes and hospitals in Greater China;

Explore and manage effective marketing channels to maximize outreach for ORG titles and the brands

Attend academic conferences to promote ORG products/brand

Coordinate with global/local colleagues across departments to ensure the implementation of all relevant activities

Work closely with publishing and editorial team to support advocacy and editorial outreach

Develop marketing plan and provide marketing support for OA books and Open Data in Greater China, working with the global Outreach & Development team and key business stakeholders

Work together and assist Greater China OR Chief Advocate to deliver Open Research story and contribute on thought leadership activities in Greater China

Work with institutional engagement team to provide marketing support for partner institutions in Greater China

Achieve specific KPIs as agreed with line manager

Key relationships:

Internal: Relevant publishing, editorial and marketing teams, global marketing teams, institutional engagement team, Greater China OR Chief Advocate

External: authors, editorial board members, key opinion leaders, institutions

Qualifications:

A science graduate

Knowledge of managed products and associated communities; awareness of industry trends and developments that target authors, readers and institutions

Understanding of the open access landscape

Skills/knowledge:

Strong communication skills in Mandarin and English

Strong organizational skills, details oriented and capable of handling multiple priorities

Excellent presentation skills

Proficiency in spreadsheet software (e.g. MS Excel)

Creative sense

Numerical aptitude

Works effectively to meet deadlines

Ability to work as part of a team

Excellent time and organizational management skills•           

Experience:

Experience of academic and author

Experience in editorial in STM publishing environment

Experience in marketing or OA marketing in STM industry in Greater China

 

Marketing Executive, APC Marketing

Job title: Marketing Executive, APC Marketing

Line managers:  Assistant Marketing Manager, Greater China

Department: Open Research Group

Location: Beijing

Purpose of the role:  The Marketing Executive, APC Marketing, is responsible for the planning and implementation of marketing activities in Greater China to drive APC revenues to Open Research titles. This role requires strong planning and organizational skills, the ability to deliver marketing campaigns to time and budget, and the ability to analyse results and report on effectiveness of campaigns, as well as the ability to work with local and global colleagues across departments.

Responsible for:

Key tasks:

Understand the needs of the market and collaborate with global, regional and local marketing colleagues to develop and execute marketing plans that drive APC revenues to the strategically important and fast growing Open Research journals.

Plan and implement a range of marketing communications tactics to:

Promote content to target audience

Drive appropriate submissions to relevant journals

Build and maintain good relationship with scientific communities in Greater China

Generate revenue income

Explore and implement creative and effective marketing activities to increase customer engagement

Work with the Global marketing department to ensure that all branding used in marketing materials is consistent with Springer Nature global branding rules.

Manage, track and maximise the cost-effectiveness of marketing budgets, and contribute forecast process as required.

Analyse and report on ROI of activities

Achieve specific KPIs as agreed with line manager

Key relationships:

Internal: Relevant publishing, editorial, marketing service and marketing teams
External: authors, editors, and other vendors as required

Qualifications:

University Degree or similar professional qualification

Awareness of industry trends and developments that target authors, researchers and scientific communities

Understanding of the open access landscape would be an advantage

Skills/knowledge:

Strong communication skills in Mandarin and English

Strong skills in producing marketing copy in English and simplified Chinese

Digital marketing（online campaigns） planning and implementation

Proficiency in spreadsheet software (e.g. MS Excel)

Creative sense, copywriting

Numerical aptitude

Works effectively to meet deadlines

Ability to work as part of a team

Excellent time and organizational management skills

Familiar with Webtrekk and Google Analytics

 

Marketing Intern, Open Research Group

Line manager: Marketing Executive, ORG
Location: Both in Shanghai and in Beijing

Department: Open Research Group
Purpose of the role: supporting marketing executive(s) to achieve high impact campaigns.

A successful candidate will have:

Basic experience using office software and imagery editing software.

Familiar with quantitative and qualitative methods in monitoring and analyzing campaign impacts.

Positive communications for managing vendor and coordinating miscellaneous activities.

Creative digital typesetting skills for Chinese language social media platform WeChat and Weibo.

Grasp of Mandarin to do proof reading.

Strong desire to learn new tools.

Preferably a degree or equivalent in STEM and/or strong and broad interest in science.

Key relationships:

Internal: Marketing service and marketing team members.

External: Local vendors as required.

Qualifications:

University Degree or similar professional qualification.

 Skills/knowledge:

Mandarin writing skill and English communication skills (business level).

Previous experience working on WeChat/Weibo or other social media platforms strongly desired.

 

Social Media Intern, Open Research Group

Job title: social media/marketing internship
Line manager: Marketing Executive, ORG Greater China; 
Location: Beijing
Purpose of the role: maintain BMC wechat account daily post, support and coordinate online & offline marketing activities.

Need to do

The successful candidate will have:

preferably a degree or equivalent in STEM and/or strong and broad interest in science

creative writing skills for short summaries of research news

strong ability to communicate & coordinate with local vendor in translation and activities

strong enthusiasm in social media

Key relationships:

Marketing

Editorial

PR

Qualifications:

University Degree

Skills/knowledge:

English communication skills (business level)

Previous experience working on weibo or other social media platforms strongly desired

How to Apply

Potential candidates who meet our requirements may apply with a cover letter and full resume in both English and Chinese stating your current and expected salaries, availability and contact details to sarah.huo@springer.com 

 

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